Paterson's LeadFlow | Qualified Client Acquisition for Accountancy Practices
NOW ACCEPTING NEW CLIENTS — MAY 2026

Your Calendar.
Filled With Qualified
SME Clients.

We act as your outsourced business development function — finding, qualifying, and booking SME business owners directly into your diary. You show up and close.

4 Min. Appointments / Month
30 Day Guarantee
24hr Handover Briefs
£0 Setup Fee

Referrals Work.
Until They Don't.

Most independent practices are one referral slowdown away from a growth problem. No backup pipeline. No proactive outreach. Just hope.

📉

Unpredictable Growth

When referrals slow, there is no structured pipeline to fall back on. Revenue becomes reactive instead of planned.

No Time for Outreach

You are running a firm, managing clients, and delivering work. Business development gets pushed to the bottom of the list every single week.

🎯

Unqualified Enquiries

When marketing does happen, it generates tyre-kickers. Wrong size, wrong sector, wrong budget. Time wasted on discovery calls that go nowhere.

Three Steps.
One Outcome.

You tell us who your ideal client is. We go and find them, qualify them, and book them in. You do what you do best — close them.

01

We Learn Your ICP

A structured 45-minute onboarding call where we define your ideal SME client — industry, turnover, location, and every disqualifier. Nothing goes live until you approve it in writing.

02

We Build and Qualify

We identify SME business owners matching your criteria, run a targeted multi-touch outreach sequence, and qualify every prospect against your four-point standard before anyone reaches your calendar.

03

We Book and Brief You

Qualified appointments land directly in your calendar. Twenty-four hours before each call, you receive a full written brief — their situation, their pain, and your suggested talking points.

Everything.
Nothing Hidden.

Every component of the service is documented and agreed before we start. You know exactly what you are receiving and when.

Dedicated Outreach Campaign

Targeted outreach to SME business owners in your geography and sectors, running continuously throughout the month.

Full Prospect Qualification

Every prospect meets your four-point criteria before a single slot in your calendar is touched.

24-Hour Handover Briefs

Detailed written brief delivered before every booked call — who they are, their pain, suggested talking points.

Dedicated Booking Calendar

Integrated directly into your live availability. Prospects book into real slots. No back-and-forth scheduling.

Weekly Pipeline Report

Every Monday before 9AM. Contacts made, conversations had, appointments booked, active nurture pipeline.

Monthly Strategy Call

A standing 30-minute review to assess performance, adjust targeting, and plan the next 30 days.

weekly-report.log
$ PATERSON'S LEADFLOW — Week 4 Report
Prospects contacted: 94
Responses received: 11
Qualifying calls held: 7
Appointments booked: 5
Active nurture pipeline: 4 warm
Month 1 guarantee: MET ✓
$ Next report: Monday 09:00

Four Criteria.
Every Appointment.

No appointment is booked unless all four criteria are met. This is not a numbers game — it is a quality standard that protects your time.

01

Decision Maker Only

Business owner or director — not a finance manager, not a delegated contact. The person who signs the agreement is the person in your calendar.

02

Within Your Turnover Range

Every prospect's company size is verified against your specified minimum and maximum threshold before any appointment is offered.

03

A Genuine Reason to Talk

Unhappy with their current accountant, no accountant in place, or approaching year end. A real situation — not manufactured curiosity.

04

Expectations Set in Advance

Every prospect knows exactly what the call is about before they arrive. No surprises, no confusion, no wasted first ten minutes.

🔒
4 Qualified Appointments
in 30 Days — or You
Don't Pay for Month Two.

We carry the delivery risk. If we do not hit the minimum in your first month, month two is provided free of charge until we do. No excuses — just accountability.

Right Fit.
Wrong Fit.

We work with a small number of practices at a time. Being specific about fit means better results for everyone.

✓  Right Fit
Independent practice — owner-managed, 2 to 15 staff
Offers advisory services alongside compliance — management accounts, tax planning, business advisory
Growing primarily through referrals with no structured outreach
Actively looking to grow the client base with a defined ICP
Committed to following up booked appointments promptly
Understands the value of a new retained SME client
✗  Wrong Fit
Large regional firms with an existing marketing or BD function
Compliance-only practices competing purely on price
Firms expecting a passive, hands-off solution
Sole practitioners with no appetite for structured growth
Practices that are slow to follow up inbound opportunities
Anyone expecting overnight results without a defined ICP

Simple.
Results-Led Pricing.

No setup fees. No long-term contracts. No tie-in periods. Month-to-month and results-led from day one.

Month One
Introductory
£500
per month — introductory rate
4 qualified appointments guaranteed
Full onboarding and ICP build
Messaging approved by you
Weekly pipeline reports
Handover brief every appointment
Month 2 free if guarantee missed
Month Three+
Premium
£1,000
per month — consistent results
All standard deliverables included
Maximum outreach volume
Advanced nurture sequences
Sector-specific campaign targeting
Video handover brief option (Loom)
Case study development

Built by a
Builder.

Paterson's LeadFlow was built on a simple observation — most accountancy practices are exceptional at their craft and completely without a system for growing beyond referrals. That is the gap we fill.

This is a business built in public, documented in real time, and founded on one principle: if the results are not there, you do not pay. That is not a marketing line — it is the entire model.

CP

Connor Paterson

// Founder — Paterson's LeadFlow

21 years old. SDR-qualified. ISP certified. Built on a background of B2B outreach, pipeline management, and qualification — the exact skills that power every client campaign we run.

I am not a marketing agency hiding behind dashboards. I am an outreach specialist with a direct background in cold outreach, discovery calls, and B2B qualification, applying those skills specifically to growing independent accountancy practices.

The journey is documented publicly. No vanity metrics. Just real results, real clients, and real accountability.

🏆 Institute of Sales Professionals — Qualified SDR
📊 Meta Blueprint Certified (in progress — May 2026)
🔧 CRM: Salesforce · Dynamics · GoHighLevel

One Conversation.
Twenty Minutes.

No pitch, no pressure. A straight conversation about whether your firm is the right fit for what we do. If it is not, I will tell you.

[email protected]  ·  Call takes 20 minutes  ·  No commitment